We’ve all heard about the importance of establishing and promoting your business or personal ‘brand’ to the point where it’s become cliché. In fact, I have written many articles on the topic, for example here and again here.
Let me assure you that this is not just a flavor-of-the-month (or year) buzzword, especially for businesses and entrepreneurs in the Entertainment industry. Developing a well respected brand is key to success, whether you are producing music, film, TV, or providing services that support those fields. That is why protecting your brand is so critical!
In short, your brand consists of everything that you put out in public that helps your desired audience form its perception about your business or yourself . It’s you, your company, your logo, your website, your social media presence, your reputation and so much more! Nowadays, with immediate access to information from the Internet and social media, savvy entrepreneurs are focusing more and more on their brand. This is because recording artists, athletes, actors, and entertainment companies no longer make the bulk of their income from selling music, playing the game, or appearing on TV. The big money is in using their brand to attract advertisers, sponsors, endorsements, and to serve as a basis for developing new products and services, like books, seminars, and video content.
Because of the importance of branding we are going to focus on this topic for the next couple weeks. This week I am offering you a Free Ebook that will cover strategies to protect the brand that you have worked so hard to build. Next week I will post an interview that I did with branding expert Isha Edwards, the owner of EPiC Measures, LLC, a brand driven consultancy that works with business and entertainment entrepreneurs to develop and manage their brands.
I hope you find this Ebook to be valuable. Once you realize the value of a good brand you will see how important it is to protect it!
Below are a few of things this Ebook covers:
- What laws exist to protect your brand
- How Intellectual Property (IP) works and how to use it to your advantage
- The importance of domain registrations
- Legal remedies you can use to protect your brand
- Bonus: Top 5 legal steps to consider when setting up your entertainment business