BRANDS ROCK TOO!
The most important asset of your business is your brand. This not only includes obvious intangible assets, such as intellectual property, but also things like customer information, financial data, domain names, contacts, proprietary work, processes and other similar items that add to the value of your business. Protecting these assets is imperative to achieving success.
Brand Protection involves using a combination of legal and business strategies to stop or deter others from infringing on your name or logo. Common brand protection matters include infringement actions, domain name disputes, trademark opposition and cancellation proceedings, non-disclosure agreement violations, cybersquatting, counterfeiting, unauthorized uses, and other bad acts.
I have successfully represented clients in a myriad of brand protection matters so I can provide valuable insight regarding what a brand should do to protect itself.
So let’s get started!
I recommend that you start by downloading my Free eBook “How To Protect Your Brand” so that you can get an overview of the topics in branding.
Next, here are some of my most popular brand-related posts. If a topic sounds interesting, take a look:
Feel free to browse around the site! The highlighted posts above touch on mainstream material, but there are a number of other posts, videos, and interviews that may help you (I suggest using the search box).
“There is nothing more important in business than having legal counsel that you can TRUST!
I’ve known Attorney Richard Jefferson since 2008 through mutual exchanges in the music industry. As a result of those exchanges, I retained his counsel for brand protection and trademark services. With each request, Attorney Jefferson demonstrated tact and provided accurate counsel to ensure success.
Attorney Jefferson is attentive and detailed in his approach. His insightful counsel is centered on saving clients time and money (long-term), which are two things entrepreneurs, managers and leaders welcome and appreciate.”
Isha Edwards – Brand Marketing Consultant/Business Instructor, EPiC Measures, LLC